WEB development
Digital design
PPC Ads
Targeting
SMM & Content
Building lead generation systems from Google contextual ads. Collecting and clustering semantic cores, creating campaigns on search, display network, targeting based on audience interests and databases, remarketing and analytics.
PPC advertising
PPC advertising
PPC advertising
Comprehensive approach
Our team will perform a comprehensive analysis of your niche, which will help us tailor the promotion strategy to your company’s needs. We'll attract new customers and enhance the visibility of your brand among your target audience
"Live" ads
We take pride in crafting ad copy that is written by hand and with great care. We develop calls to action (CTAs), highlight key benefits, and empathetically address the pain points of your target audience
Transparency
We create and configure new accounts from start to finish to provide you with seamless access to advertising campaigns and ads. This enables you to stay informed about the progress, readiness of each stage, and results
Analytics
We analyse the effectiveness of our actions at every stage of implementing marketing strategies and setting up lead generation. By testing hypotheses and optimizing campaigns based on data, we ensure maximum results
Main focus is result
Our project work is centered around one crucial objective - achieving the desired results quickly and accurately. We analyze every action, test hypotheses, optimize strategies, and meet the strictest deadlines
Expertise
Our team boasts experts with over 8 years of experience in contextual advertising. We continuously update our skills by undergoing regular training, enabling us to stay ahead of the latest trends and leverage cutting-edge tools
We offer
01/03
Дизайн сайта, лендинга,
интернет-магазина, приложения
интернет-магазина, приложения
Analyzing products and services
Creating a list of "seed queries" with synonyms and technical terms
Collecting the maximum number of high-, mid-, and low-frequency phrases
Deep filtering of semantic cores
Clustering cores by frequency
Clustering cores by intent
Delivering ready-to-use files
01/03
Дизайн сайта, лендинга,
интернет-магазина, приложения
интернет-магазина, приложения
Analyzing products and services
Collecting, analyzing, and filtering semantic core
Developing persuasive headlines, text, and CTA
Adding multiple ads to the group for A/B testing
Adjusting campaign parameters
Moderating
Creating an advertising campaign in the selected channel
Launch and testing
Preparing a report and recommendations
01/03
Дизайн сайта, лендинга,
интернет-магазина, приложения
интернет-магазина, приложения
Analyzing products and services
Collecting and approving of original phrases, synonyms, technical terms
Collecting, analyzing, and filtering semantic core
Creating Google Ads campaigns based on semantic cores and interests
Setting up advertising campaigns
Moderating
Filtering and clustering
Creating Google Search campaigns segmented by frequency, geography, and other relevant factors
Launch and testing
Making adjustments and optimizations
01/03
Дизайн сайта, лендинга,
интернет-магазина, приложения
интернет-магазина, приложения
Analyzing products, services, advantages
Collection and approval of source phrases, synonyms, technical terms
Collecting, analyzing, and filtering semantic core
Creating Google Ads campaigns based on semantic cores and interests
Setting up advertising campaigns
Moderating
Filtering and clustering
Launch and testing
Adjustment, optimization, support
Creating Google Search campaigns segmented by frequency, geography, and other relevant factors
Get started
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Our process
Our process
Products & Services analysis
Our team thoroughly review your products and services, including their unique features, advantages, and terms of business. We analyze your competition, and create visually appealing packaging that highlights your product’s strengths.
Collecting Semantic Cores
We compile a comprehensive list of source phrases to collect semantic cores. We gather a maximum number of High, Medium, and Low-frequency queries, and finish up with in-depth filtration and clustering.
Setting up campaigns
We carefully select advertising campaigns that best match your products and services. Our team creates, configures, and launches advertising campaigns, including Search, Display, and targeted ads based on interests and look-a-like audiences.
1
2
3
Testing campaigns
We test all the created campaigns and disable underperforming ones, and then redistribute the budget to the campaigns which show better numbers.
4
Results Analysis
We are meticulous in analysing data, results, and outcomes. We will scrutinize each step of the strategy development and implementation process, ensuring that we achieve your goals.
5
Optimization & Theories
Our team optimize CTR, CPL/CPA, and improve ROMI/ROI revenue, testing hypotheses using the latest HADI cycle methodologies. We implement the most effective strategies available.
6
Products & Services analysis
Our team thoroughly review your products and services, including their unique features, advantages, and terms of business. We analyze your competition, and create visually appealing packaging that highlights your product’s strengths.
Collecting Semantic Cores
We compile a comprehensive list of source phrases to collect semantic cores. We gather a maximum number of High, Medium, and Low-frequency queries, and finish up with in-depth filtration and clustering.
Setting up campaigns
We carefully select advertising campaigns that best match your products and services. Our team creates, configures, and launches advertising campaigns, including Search, Display, and targeted ads based on interests and look-a-like audiences.
1
2
3
Testing campaigns
We test all the created campaigns and disable underperforming ones, and then redistribute the budget to the campaigns which show better numbers.
4
Results Analysis
We are meticulous in analysing data, results, and outcomes. We will scrutinize each step of the strategy development and implementation process, ensuring that we achieve your goals.
5
Optimization & Theories
Our team optimize CTR, CPL/CPA, and improve ROMI/ROI revenue, testing hypotheses using the latest HADI cycle methodologies. We implement the most effective strategies available.
6
OCTOPUS IT & Digital
We specialize in comprehensive IT development and promotion of services, products, and solutions. We use only modern channels, tools, and up-to-date experience. Whether it's a long-term partnership or a one-time project, we're committed to delivering high-quality results with a deep level of engagement and attention to detail.
Our agency specializes in a team-based in-house approach to working on projects, whether it's website development, app deve, or implementing comprehensive marketing solutions
Boutique structure
Our team brings together diverse experts in the fields of web design, development, copywriting and internet marketing. We can work perfectly in sync and are proud of it
Expertise
We use HADI (hypotheses/actions/ data/insights) and PDCA (plan/do/check/act) cycles when implementing marketing solutions and CI/CD in IT development
HADI & PDCA,
CI/CD methodologies
CI/CD methodologies
Support, development, updates
We provide full support after developing IT products, including managing updates, expanding functionality, and additional development if necessary
We conduct performance analytics at every stage of our marketing campaigns, and perform QA testing at every stage of developing IT solutions
Step-by-step analysis and testing
We put to practice every bit of experience our team members have to offer and apply cutting-edge tools to create effective solutions for businesses
Comprehensive approach
Support, development, updates
We provide full support after developing IT products, including managing updates, expanding functionality, and additional development if necessary
Expertise
Our team brings together diverse experts in the fields of web design, development, copywriting and internet marketing. We can work perfectly in sync and are proud of it
We put to practice every bit of experience our team members have to offer and apply cutting-edge tools to create effective solutions for businesses
Comprehensive approach
We conduct performance analytics at every stage of our marketing campaigns, and perform QA testing at every stage of developing IT solutions
Step-by-step analysis and testing
We use HADI (hypotheses/actions/ data/insights) and PDCA (plan/do/check/act) cycles when implementing marketing solutions and CI/CD in IT development
HADI & PDCA,
CI/CD methodologies
CI/CD methodologies
Our agency specializes in a team-based in-house approach to working on projects, whether it's website development, app dev, or implementing comprehensive marketing solutions
Boutique structure
Ready to set up campaigns?
Сontact us
hello@octopusdigital.org
