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Instagram Rules in 2025:
What Will Change
and How to Adapt?
What Will Change
and How to Adapt?
Starting January 1, 2025, Meta is introducing updated terms of use for Instagram. These revisions affect key aspects such as data processing, content usage, post visibility algorithms, and measures to prevent account blocking. In this article, we will discuss the upcoming changes for Instagram users and how to adjust your Instagram promotion strategy according to the new rules.
Key Changes in 2025
1. Ban on Direct Calls to Action
Previously, bloggers and brands frequently used phrases like "Like if you agree" or "Leave a comment to receive a gift." Now, Instagram will reduce the reach of posts containing such prompts, as algorithms perceive them as artificial engagement.
What to do?
2. Restriction on Certain Words
Words related to quick financial gain, such as "money," "income," "earnings," "free," "promotion," "giveaway," "discount," and "guarantee," are now restricted. These terms are seen as attempts to manipulate audiences or involve them in fraudulent schemes.
What to do?
3. Ban on Lead Magnets Through Code Words
It was previously common to ask users to leave a comment with a code word to receive a gift. Now, such methods can lead to reduced reach.
What to do?
4. Stricter Control Over Mass Activity
Instagram is introducing limits on likes and comments based on account age:
What to do?
5. Checking Followers for Activity
If your profile has many inactive or suspicious followers, your reach may decrease.
What to do?
1. Ban on Direct Calls to Action
Previously, bloggers and brands frequently used phrases like "Like if you agree" or "Leave a comment to receive a gift." Now, Instagram will reduce the reach of posts containing such prompts, as algorithms perceive them as artificial engagement.
What to do?
- Create content that naturally encourages reactions without reminders.
- Use storytelling to keep followers engaged.
- Implement subtle calls to subscribe, such as "Don't miss our next collection!"
- Focus on content value and organic audience engagement.
- Apply modern Instagram promotion methods based on high-quality content.
2. Restriction on Certain Words
Words related to quick financial gain, such as "money," "income," "earnings," "free," "promotion," "giveaway," "discount," and "guarantee," are now restricted. These terms are seen as attempts to manipulate audiences or involve them in fraudulent schemes.
What to do?
- Use alternative wording: instead of "free," say "a gift from us."
- Avoid standard marketing clichés.
- Present offers creatively (through sketches, dialogues, collages).
- Consider Instagram's targeting features and avoid phrases that reduce reach.
3. Ban on Lead Magnets Through Code Words
It was previously common to ask users to leave a comment with a code word to receive a gift. Now, such methods can lead to reduced reach.
What to do?
- Offer subscription sign-ups through a website or other platforms.
- Use Instagram's built-in action buttons.
- Encourage meaningful dialogue in the comments.
- Develop Instagram promotion strategies using the platform's official advertising tools.
4. Stricter Control Over Mass Activity
Instagram is introducing limits on likes and comments based on account age:
- For new accounts – up to 300 likes and 150 comments per day.
- For accounts older than a year – up to 900 likes and 250 comments per day.
What to do?
- Avoid sudden spikes in activity.
- Do not use follower and like-boosting services.
- Focus on organic audience interaction.
- Optimize Instagram management considering the new activity limits.
5. Checking Followers for Activity
If your profile has many inactive or suspicious followers, your reach may decrease.
What to do?
- Regularly clean your audience of "empty" accounts.
- Avoid questionable methods of gaining followers.
- Use Instagram targeting to attract real users.
- Implement quality community promotion strategies aimed at engaging real people.
Algorithm Updates in 2025
1. Priority for Carousel Posts
Instagram will start promoting carousel posts on the same level as Reels since they keep users engaged for longer.
How to use this trend?
2. Reposts Will Become the Main Promotion Metric
The more your post is shared, the higher its chances of appearing in recommendations.
How to encourage reposts?
3. Story Optimization: Fewer but Higher Quality
Now, it’s important to post 2–4 engaging Stories per day instead of dozens of similar ones.
How to improve Stories?
4. Keywords Will Replace Hashtags
Algorithms will analyze post text and rank content in search based on keywords rather than hashtags.
What to do?
5. Focus on Authenticity
Instagram is moving towards more natural and genuine content.
How to follow this trend?
1. Priority for Carousel Posts
Instagram will start promoting carousel posts on the same level as Reels since they keep users engaged for longer.
How to use this trend?
- Create intriguing photo series.
- Post "before/after" content.
- Use text inserts and gamification in carousels.
- Apply Instagram targeting to enhance organic content promotion.
2. Reposts Will Become the Main Promotion Metric
The more your post is shared, the higher its chances of appearing in recommendations.
How to encourage reposts?
- Create content that people want to save: checklists, life hacks, quotes.
- Encourage followers to share useful information.
- Produce emotional content that makes people want to share it with friends.
- Develop an Instagram promotion strategy focused on increasing reposts.
3. Story Optimization: Fewer but Higher Quality
Now, it’s important to post 2–4 engaging Stories per day instead of dozens of similar ones.
How to improve Stories?
- Start with an intriguing frame.
- Use interactive elements (polls, quizzes).
- Create a logical sequence of events rather than a set of unrelated clips.
- Implement an Instagram growth strategy through high-quality, engaging Stories.
4. Keywords Will Replace Hashtags
Algorithms will analyze post text and rank content in search based on keywords rather than hashtags.
What to do?
- Naturally incorporate keywords into the text.
- Use phrases that match audience search queries.
5. Focus on Authenticity
Instagram is moving towards more natural and genuine content.
How to follow this trend?
- Film videos without complex staging.
- Use a sincere and conversational tone.
- Show real emotions and everyday moments.
Conclusion
Instagram’s 2025 rule changes aim to create an honest and organic ecosystem. The platform is tightening its fight against artificial engagement, spammy practices, and fake interactions while promoting authentic and valuable content.
To stay on top, focus on high-quality content creation, Instagram targeting, and ethical Instagram promotion strategies. Follow the new rules, and Instagram will become your ally in growing your account!
If you need help with Instagram promotion and management, submit a request on this page. We will help you adapt your promotion strategy and content to the new algorithms!
Instagram’s 2025 rule changes aim to create an honest and organic ecosystem. The platform is tightening its fight against artificial engagement, spammy practices, and fake interactions while promoting authentic and valuable content.
To stay on top, focus on high-quality content creation, Instagram targeting, and ethical Instagram promotion strategies. Follow the new rules, and Instagram will become your ally in growing your account!
If you need help with Instagram promotion and management, submit a request on this page. We will help you adapt your promotion strategy and content to the new algorithms!
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· We carefully plan the user experience (UX) and user interface (UI) design, which are crucial to achieving a modern, visually appealing look for your website, application, or system. It makes it easy to navigate and encourages user engagement while meeting your business requirements.
· We design a prototype that allows us to review the concept, make revisions, and finalize it.
· We write the Front-End and Back-End code that brings the website, application, or system to life, including integrating third-party APIs and other necessary services.
· We conduct rigorous testing to ensure a smooth user experience.
· We deliver a ready-to-use product along with all the necessary instructions, materials, and access.
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