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Messengers for Business: Where to Launch Mass Messaging — WhatsApp, Telegram or Viber?
Messengers have become essential tools for modern businesses — especially when it comes to direct communication with customers. Today, messenger marketing via WhatsApp, Telegram, and Viber is not just an alternative to email; it’s a fully-fledged channel for sales, support, and brand engagement. But which messenger should you choose to get the best results?
Why Messengers Outperform Email
One of the strongest arguments for messenger-based marketing is the extremely high open rate. While email newsletters typically reach a 20–30% open rate, messages sent via messengers often achieve 90% or more. Why? Because people always have their smartphones nearby — and notifications from messaging apps are hard to ignore.
Other key benefits include:
One of the strongest arguments for messenger-based marketing is the extremely high open rate. While email newsletters typically reach a 20–30% open rate, messages sent via messengers often achieve 90% or more. Why? Because people always have their smartphones nearby — and notifications from messaging apps are hard to ignore.
Other key benefits include:
- Wider reach — millions use messengers every day, and such communication feels more personal and trusted.
- Speed — messages are delivered instantly, and replies often come within minutes.
- Engagement — messenger formats support text, images, videos, buttons, polls, and other interactive elements.
WhatsApp: Most Popular, but with Limitations
A solid WhatsApp marketing strategy is ideal for businesses aiming to reach a large audience. According to Mediascope, around 67% of Russia’s population use WhatsApp, making it one of the country’s most widespread communication tools.
Messaging Options:
A solid WhatsApp marketing strategy is ideal for businesses aiming to reach a large audience. According to Mediascope, around 67% of Russia’s population use WhatsApp, making it one of the country’s most widespread communication tools.
Messaging Options:
- Personal account — for microbusinesses with up to 256 contacts saved in your phonebook.
- WhatsApp Business app — supports up to 1,000 messages per day and allows automation.
- WhatsApp Business API — a professional solution for large businesses, integrated via official providers.
- Integration with CDP platforms (e.g., Altcraft) — enables fully personalized, automated messaging based on customer data.
Telegram: Flexibility, Automation, and Audience Growth
Telegram promotion and targeted messaging campaigns are growing rapidly, especially among younger, privacy-conscious users.
Messaging Tools:
Telegram promotion and targeted messaging campaigns are growing rapidly, especially among younger, privacy-conscious users.
Messaging Tools:
- Channels and groups — perfect for news, promotions, and content updates.
- Telegram bots — allow for personal messaging, quizzes, automated replies, and advanced user scenarios.
- Create a bot via @BotFather.
- Connect it to a messaging automation service (such as Altcraft).
- Build your subscriber base and ensure you have their consent.
- Prepare engaging, multi-format content.
- Segment your audience and time your campaigns strategically.
Viber: Niche Tool with Visual Potential
While not as dominant as WhatsApp or Telegram, Viber business messages still play a role in certain countries and industries — especially in Belarus and parts of Eastern Europe.
Key Points:
While not as dominant as WhatsApp or Telegram, Viber business messages still play a role in certain countries and industries — especially in Belarus and parts of Eastern Europe.
Key Points:
- Free accounts can send messages to no more than 50 contacts daily.
- For large-scale campaigns, integration with CDP platforms like Altcraft is essential.
- CDPs enable automation, personalization, segmentation, and analytics.
Why Personalization Is Critical
Whether you're using WhatsApp marketing strategy, Telegram promotion, or Viber business messages, personalization is the game-changer. Generic bulk messages no longer deliver results — customers want communication that’s relevant, timely, and personal.
With modern CDP platforms, businesses can:
Whether you're using WhatsApp marketing strategy, Telegram promotion, or Viber business messages, personalization is the game-changer. Generic bulk messages no longer deliver results — customers want communication that’s relevant, timely, and personal.
With modern CDP platforms, businesses can:
- Collect data from websites, CRM, social networks, and messengers;
- Segment users based on interests, activity, or purchase behavior;
- Launch trigger-based message flows that react to user actions;
Comparison of Messenger Tools
Platform | Reach | Automation | Personalization | Limitations |
WhatsApp* | Very high | Yes (via API/CDP) | Excellent | Strict message caps |
Telegram | High | Maximum | Excellent | No official limits |
Viber** | Medium | CDP required | Good | 50 messages daily in free version |
Final Thoughts
In today’s business environment, messenger-based marketing is no longer optional — it’s essential. Whether you choose WhatsApp, Telegram, or Viber, your success depends not only on the platform but also on how you communicate. Relevance, personalization, and timing make all the difference.
Using tools like Altcraft CDP, you can automate, personalize, and analyze your campaigns across all major messengers. Whether you’re exploring Facebook Messenger marketing or optimizing your Telegram promotion, the right tech stack will help you build deeper customer relationships and drive results.
In today’s business environment, messenger-based marketing is no longer optional — it’s essential. Whether you choose WhatsApp, Telegram, or Viber, your success depends not only on the platform but also on how you communicate. Relevance, personalization, and timing make all the difference.
Using tools like Altcraft CDP, you can automate, personalize, and analyze your campaigns across all major messengers. Whether you’re exploring Facebook Messenger marketing or optimizing your Telegram promotion, the right tech stack will help you build deeper customer relationships and drive results.
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· We carefully plan the user experience (UX) and user interface (UI) design, which are crucial to achieving a modern, visually appealing look for your website, application, or system. It makes it easy to navigate and encourages user engagement while meeting your business requirements.
· We design a prototype that allows us to review the concept, make revisions, and finalize it.
· We write the Front-End and Back-End code that brings the website, application, or system to life, including integrating third-party APIs and other necessary services.
· We conduct rigorous testing to ensure a smooth user experience.
· We deliver a ready-to-use product along with all the necessary instructions, materials, and access.
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